Today’s older adults are more active than their predecessors and they have very different interests and motivations. Consequently, older adults are demanding products and services from an economy that is not prepared to meet their needs. This presents a tremendous window of opportunity for unprecedented profits and growth, even in a challenging economic climate. With the right business plan, direction, and commitment to succeed, entrepreneurs are poised to help increase the quality of life for many while creating a successful business in the process.

Since 2004, Mary Furlong & Associates has produced the What’s Next Longevity Venture Summit and Business Plan Competition, and each year has been more successful than the one before. The event brings together entrepreneurs, leaders in the field of aging, and the venture community to create a unique forum to explore, share, and design products and services that will dominate the longevity market in coming years. In addition, this program is designed to teach entrepreneurs how to think through a business. 

December 1-2, 2021

Now in its fourth year, the What’s Next Longevity Innovation Summit helps leaders in the innovation ecosystem connect and informs entrepreneurs and investors who want to understand how to navigate the regulatory environment and build relationships with the government and the nonprofit sector. 

Typically, this conference takes place in Washington, DC, but this year’s conference will be virtual. With the theme Innovation, Investments, Infrastructure and Influencers, it will offer DC-insiders’ perspectives on the fast-paced changes happening in our government, including the effects of stimulus funding and the infrastructure plan, Medicare, Medicaid and regulatory issues, as well as the global impact of COVID-19 and recovery from the resulting economic recession, all of which are bringing about unprecedented changes that will ultimately affect the longevity economy.