MFA has worked with AARP as a strategic advisor since 2002. AARP has been a thought leader, contributor, and sponsor for every MFA What’s Next and Silicon Valley conference.

AARP is a nonprofit, nonpartisan organization, with a membership of more than 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment security, and retirement planning. For the past four years, MFA has worked closely with Nancy LeaMond, Executive Vice President and Chief Advocacy & Engagement Officer at AARP, to advance her work of supporting family caregivers through advocacy, education and innovative programs.

AARP Innovation Labs provides an environment for AARP to develop new products internally and at the same time engage with the start-up ecosystem, academia, and other experts to help shape and co-create new solutions. For the past two years, MFA has hosted pitch events, sponsored by AARP Innovation Labs, at the What’s Next Boomer Business Summit and Silicon Valley Boomer Venture Summit. In 2018, Carrie Shaw, CEO of Embodied Labs, was a finalist of the pitch competition and went on to win the AARP Innovation Lab’s Grand Pitch Finale in Washington, D.C.

MFA Role: Helped GreatCall with strategic partnerships in the nonprofit space. Worked with management to raise awareness of the GreatCall brand. Served as a member of GreatCall’s Caregiver Counsel.

GreatCall, now part of Best Buy Health, is a leader in providing solutions that enable independence for aging consumers and their family caregivers. The creator of Jitterbug, 5Star, and a suite of health, safety, and medical apps, including Urgent Care, GreatCall Link, MedCoach, and 5Star, GreatCall utilizes an award-winning personalized approach to ensure aging consumers feel more connected, in control, and safe.

“GreatCall has worked with Mary and her team for the past several years and continues to do so as the boomer space expands. Her expertise and network have enabled us to effectively navigate the players in the aging space and build relationships and strategic partnerships. The Boomer Summits are “must attend” events.” ~ David Inns, CEO, GreatCall

MFA Role: Make key introductions to startups leading to investment opportunities. Joined the Board of Advisors.

Link•age is a member organization made up of senior living providers across the U.S. It is dedicated to enhancing the financial performance of its members by finding, developing, and implementing new business models and revenue sources. Link•age Ventures invests in companies providing products, services, or technology to the aging demographic market.

“Mary Furlong has had a profound impact on Link•age. Mary’s “What’s Next” and “Boomer Venture” meetings have been invaluable in helping shape our company’s strategy and focus. We truly look forward to expanding our relationship with Mary and her organization. I would highly recommend that anyone interested in working with Boomers seek to develop a relationship with MFA!” ~ Scott Collins, Chairman & CEO, Link-age