What’s Next Longevity Business Academy
8 weeks of courses | April 20-June 8
How Resilience Can Fuel Growth Strategies in the Longevity Market
Many of us understand the need to be physically and mentally fit personally; but how fit is your bus
The second annual What’s Next Longevity Business Academy presents a masters class with discussions and presentations by experts that offer comprehensive learning for those involved in the business of the longevity economy. The purpose is to help businesses build strength and resilience by providing spring training sessions that keep entrepreneurs, investors and others doing business in the almost $9 trillion longevity economy on top of the challenges and solutions that result in optimal success
The 2021 Academy launches on April 20, kicking off eight weeks of 60-minute courses every Tuesday, where attendees will gain insights and knowledge about how to thrive in the longevity market. Our virtual classroom sessions provide a VIP insider’s lens on education + action. Similar to online higher learning courses from Harvard, MIT and Stanford, the guest lecturers and presenters help you cross-train on winning business strategies and issues. You will learn:
- How the American Rescue Plan stimulus funding and other investment opportunities are driving the longevity market
- How to understand Medicare Advantage reimbursement opportunities, especially around SDOH
- Best practices in working with incubators and organizations such as AARP Innovation Labs
- How fee-for-service and value-based business models are evolving
- How to identify funding opportunities such as securing a NIA SBIR grant or social impact funding
- When and how to make a strategic business pivot
- How to design for your customer and launch a successful eCommerce strategy
- How to create content partnerships and use data analysis and metrics to build your business
Bonus: Business Boot Camps for Skills-Building in the Longevity Economy
The Academy also features 15-minute presentations by experts in their fields on how to protect your IP, how to develop a winning PR and Thought Leadership plan, how to understand the investor ecosystem including who is investing, how to create a winning investor deck and what events to attend – and MORE!
Who Should Attend?
Anyone working at the intersection of aging and business including:
- Entrepreneurs and start-up company marketing staff
- Investors (angel, seed, family office, corporate, nonprofit grantors)
- Anyone seeking a career in the aging and longevity market
- Students – from gerontology to business students wanting to stay on top of the latest trends, issues, challenges and solutions in the longevity market
- Media who cover aging, longevity, age-tech, Medicare, senior living, home care and more
While the What’s Next Summit events offer the “what and who” trends in the longevity economy, the Academy sessions answer the “how” to create skills and navigate the latest opportunities for success as a longevity market entrepreneur.
View the Academy Agenda
View the Academy Presenters
Frequently Asked Questions
REGISTRATION
What does my registration fee cover?
Access to all of the sessions presented during April 20-June 8 including Business Skills-Building Boot Camps
I see there is a student discount – how do I qualify for that discount?
When registering, you must include your academic institution information including the institution and area of study.
Can I still register even if I have missed a few sessions?
Yes – you can register at any time through July 30 since you will have access to the recorded content through July 31. Please note, if you do miss any of the weekly sessions April 20 – June 8, you will not be viewing them live and therefore cannot participate in the live Q&A part of the session but that will be part of the recording.
SESSIONS
Are all the sessions LIVE?
All of the sessions are LIVE with audience Q&A immediately following the presentation. Boot Camps are pre-recorded. Check the Academy agenda page for details at: https://staging.maryfurlong.com/academy-agenda/
What if I am unable to watch the session LIVE?
If you miss a session but you are registered, you will receive an email with a link to view a recorded version of that session. These emails will be sent after each session. You have access to view the sessions through July 31.
Are there CEU credits for these sessions?
Not at this time. We are hopeful to offer CEU credits in the future for our events, but at this time we are unable to do so.
What platform is being used to attend the LIVE sessions each week?
We are using the Zoom platform for the Academy.
Media Inquiries
If you are looking to cover an Academy session, or the What’s Next Longevity Venture Summit, please contact Mary Furlong and Associates at: maryfurlongPR@gmail.com.
Thank you to our 2021 Academy Sponsors
Marketing Sponsor
